As the GAB Public Relations Chair, I planned a strategic Instagram campaign to announce and promote our Winter 2023 artist. In the week leading up to the announcement, I engaged followers by posting hints followed by a survey for guesses on the story.

Working alongside the artist’s public relations team, I designed a creative logo and short announcement video hinting towards the artists’ biggest song, Fire Burning. The week of the concert, I conducted student interviews about the show around campus, launched Instagram partnerships with several other student organizations, and raised awareness by selling t shirts, stickers, and more.